Expertise in developing web marketing and digital strategies for B2B, B2C, and nonprofit sectors,
Proven ability to execute performance-driven email marketing campaigns, including segmentation, content creation, and automation, achieving up to 150% open rate (multiple opens per recipient),
Skilled in graphic design, photography, video, and storytelling to create visually engaging print and digital marketing materials,
Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro), WordPress, Shopify, Google Analytics, Hootsuite, Mailchimp, and all major social media platforms.
CURRENT ROLE:
Web Marketing Strategist • CMP Group, Vancouver (2022/Present)
CMP Group is a multinational manufacturer specializing in marine products.
Leading web marketing and brand strategy for 10+ brands, including:
Developing and executing web content strategies across multiple platforms,
Managing multiple channels and newsletters for both B2B and B2C audiences,
Overseeing and maintaining a comprehensive marketing and social media calendar,
Designing product packaging and user manuals, along with overseeing all product photography and video editing.
Key Projects:
Websites
Leading the consolidation and redesign of multiple brand websites, reducing the total from 16+ to 10, with a focus on enhancing usability, navigation, and organization,
Continuously optimizing web strategy to streamline design, boost user engagement, and develop strategic content to drive business growth.
Social Media
Increased social media engagement by 260% through implementing a comprehensive strategy, including channel consolidation, optimization, and creative content development,
Managing a comprehensive social media content calendar to support brand awareness, audience reach, and industry leadership.
Newsletters
Segmenting multiple Mailchimp subscriber lists to improve targeting and integrating follow-ups with sales teams for better engagement,
Planning, creating, and managing email marketing campaigns to effectively engage diverse B2B and B2C audiences.
Additional Support (Photo/Video/Print)
Providing print design support as needed, alongside video editing and production to enhance brand storytelling and marketing efforts,
Managing product photography and lifestyle visuals to elevate brand representation across digital platforms.
PAST WORK EXPERIENCE
Graphic Designer/Marketing Assistant • CMP Group, Vancouver (2015/2021)
Developed the brand’s visual identity and tone of voice, transforming it from a generic B2B image to engaging, human-centered designs,
Pulled tone and visual language through to all marketing materials,
Promoted to content strategy and creation role, owning visual storytelling for trade shows, print campaigns, and product branding,
Collaborated cross-functionally with global offices in China, Italy, and the USA to ensure brand consistency during multiple global expansions and acquisitions.
Graphic Designer • Milo Enterprises Inc., Vancouver, BC (2015)
Milo Enterprises is a fast-growing e-commerce company specializing in home, garden, and tech products, selling across multiple online marketplaces and expanding into retail.
Managed image portfolio for 300+ products across 10+ e-commerce marketplaces,
Led a team of 2 designers, overseeing quality control of visual and written content,
Designed marketing materials, including packaging, user manuals, banners, and flyers,
Customized visuals for different target audiences and marketplace standards,
Conducted in-house and on-location product photography.
Freelance Graphic Designer, Vancouver, BC (2012/2014)
Provided graphic design services for print and digital media, including the design of promotional materials, branding, and illustrations for publications and online platforms.
Freelance Photographer, Moscow, Russia (2005/2010)
Produced a broad range of product photography, portraits, event coverage, and promotional work for clients such as Red Keds Creative Agency, Afisha Moscow magazine, Psychologies Russia magazine, and the Tourism Committee of Abkhazia. My projects spanned various industries, including festivals, concerts, architecture, travel assignments, photo bank creation, and editorial work.
A wide range of photography work laid the foundation for my creative career, helping me develop a sharp eye for detail, storytelling, and visuals that truly connect. These skills have shaped my approach to design, marketing, and all the creative work I do today.
VOLUNTEER WORK EXPERIENCE
Social Media & Web Marketing Volunteer • Historic Joy Kogawa House
Vancouver, BC (2020/Present)
Historic Joy Kogawa House is a literary and cultural non-profit dedicated to preserving the legacy of writer Joy Kogawa and supporting writer-in-residence programs while educating the public about Japanese-Canadian history.
Having discovered Historic Joy Kogawa House in need of a complete digital overhaul, I took the initiative to redesign and reorganize 16 years of archived content on their website, improving both navigation and accessibility. I also developed and implemented new web programming to better showcase Joy Kogawa’s story, the house’s history, and its residency and public programs.
In addition to the website, I have been responsible for the development and distribution of newsletters and social media content, curating content that highlights important historical milestones, current and past writers-in-residence, and upcoming events. I have worked closely with local organizations and partners to ensure cross-promotion and outreach, while designing various print materials—including brochures, flyers, and event programs—to support the House’s initiatives.
EDUCATION AND TRAINING
Digital Marketing (part of the Web Technologies Certificate Program) • BCIT (2022)
Web Design Technologies 1 & 2 (part of the Web Technologies Certificate Program) • BCIT (2019)
Adobe Premiere Pro for Video • BCIT (2019)
Trade Show Marketing Course (part of the Marketing Program) • BCIT (2017)
Graphic Design Associate Certificate Program • BCIT (2011/2012)