Web marketing at Historic Joy Kogawa House: Overview
Volunteering for the Historic Joy Kogawa House holds a special place in my heart for various reasons. Located in my neighborhood of over ten years, this Vancouver-based historical and literary landmark of the childhood home of Canadian author Joy Kogawa provides me with an opportunity to give back to the community. My involvement allows me to utilize my professional skills and knowledge to enhance HKJH's online presence and establish better connections with the local writing community.
Since June 2020, I have been redesigning the existing content on www.kogawahouse.com; developing new web programming that showcases the story of Joy Kogawa and the House, as well as the residency program; and increasing the Kogawa House online presence through newsletters and social media: Facebook [@kogawahouse], Instagram [joy.kogawa.house], Twitter [@KogawaHouse], and LinkedIn [joy-kogawa-house].
Preserving History through Website Content Management
In 2020 the HJKH website was just moved from an old platform to a Divi theme on WordPress and its formatting was all over the place, images were missing and links were broken.
In addition to revamping and maintaining the existing pages, I took the initiative to create new ones, expanding the digital landscape of Historic Joy Kogawa House. Originating in 2003, the remarkable story of the grassroots effort to save and preserve what is now known as Historic Joy Kogawa House serves as a beacon of inspiration for countless individuals engaged in similar causes. Collaborating with Parm Guron of KPU Arts 4800, I had the privilege of bringing this captivating narrative to life, weaving together the threads of passion, resilience, and community engagement.
Recognizing the immense value of the website's archive, which consisted of over 300 blog posts spanning a remarkable sixteen-year period, I wholeheartedly dedicated myself to a comprehensive overhaul. This encompassed meticulous efforts in categorizing, tagging, illustrating, and formatting the extensive collection of content.
By strategically organizing the content, I provided readers with intuitive pathways to delve into the wealth of knowledge available, not only improving the overall user experience but also empowering readers to effortlessly explore the extensive archive of valuable blog posts, fostering a more enriching and informative online journey.
Delivering Engaging Newsletters to Our Members and Supporters
Through the distribution of captivating newsletters, I effectively communicated the latest updates and highlights from the Kogawa House. The newsletters serve as a valuable conduit for sharing information about upcoming events, introducing the writers-in-residence and their enriching public programs, and promoting essential fundraising initiatives.
By curating compelling content and engaging our audience, I fostered a sense of community and ensured that our subscribers remained informed and connected to the vibrant world of Historic Joy Kogawa House.
Cultivating a Resonant Social Media Identity
Harnessing the power of social media, I embarked on a mission to captivate and inform our audience through compelling content. By curating and sharing valuable information in an eye-catching format, I achieved remarkable results, tripling our Instagram following and significantly amplifying brand awareness. With a strategic blend of captivating visuals and informative posts, I cultivated an engaging online presence that resonated with our target audience.
Through this dedicated effort, I not only fostered a thriving community of followers but also ensured our brand's message reached a wider audience, leaving a lasting impression and fueling the growth of our online presence.
Creating a Diverse Array of Digital Visuals
A diverse array of visually captivating graphics, strategically tailored for multiple platforms such as social media, websites, and email campaigns serves as a powerful tool to engage our audience and establish a compelling brand presence within the non-profit cultural sector. By carefully curating content and designing visually appealing assets, I aim to captivate our target audience and cultivate a strong and memorable brand identity for our organization.
