Web marketing and Design at CMP Group: Overview

CMP Group, formerly known as Canada Metal Pacific, is a Canadian-headquartered multinational manufacturing company specializing in a wide range of solutions for the marine industry. CMP’s expertise spans marine corrosion prevention, ground tackle, steering and controls, as well as dock and boating accessories. Trained as a Print Graphic Designer, I eagerly embraced the opportunity to deliver comprehensive marketing services for a diverse portfolio of over ten distinct brands, each offering an extensive range of products.

After a transformative phase in our Marketing Department, I successfully transitioned into an exhilarating role as a Web Marketing Specialist. Seamlessly combining this new responsibility with my ongoing Graphic Design duties, I have embraced the challenges and opportunities of this dynamic position.

Strategizing and Curating Dynamic Online Experiences through Website Content Management

Elevating E-Commerce Operations by Providing Comprehensive Support for Online Retail

Engaging B2B and B2C Communication via Dynamic Newsletter Management

As a key contributor to the marketing team, I orchestrate the composition, design, and scheduling of multiple monthly newsletters tailored for both general and targeted audiences. Aligned with the Marketing Calendar, these newsletters strategically coincide with boating season milestones while incorporating crucial updates, press releases, and product launches, as well as highlight our participation in major trade shows.

Spearheading the Corporate Online Presence with Strategic LinkedIn Branding

Leading Dynamic Online Presence for Multiple Brands and Corporate Identity on Social Media

Curating and scheduling visual/written updates for fifteen social media accounts, including nine facebook pages and six instagram profiles. Content encompasses company news, product launches, customer testimonials, and more.

Managing Google and Facebook Ad Campaigns

Proficiently managing Google and Facebook ad campaigns, both independently and in collaboration with paid partnerships, is a skill I have actively developed and utilized. While I continue to enhance my expertise in this area, I have gained valuable experience in executing and optimizing these digital advertising channels.

By leveraging my understanding of ad targeting, creative optimization, and campaign analysis, I have contributed to driving our brand visibility and engagement.

Extensive Experience in Print, Packaging, and Trade Show Materials

Throughout my career at CMP, I have successfully undertaken various print design projects, including:

• Captivating print advertisements that effectively communicate key messages and captivate audiences;

• Compelling trade show assets, such as eye-catching backdrops, posters, and booth designs, that leave a lasting impression on attendees;

• Professionally crafted catalogs that showcase products and services in an engaging and informative manner and attention-grabbing flyers that effectively convey important information and drive engagement;

• Striking packaging designs that not only protect the product but also visually communicate brand identity and value.

Diverse Creative Skill Set: Proficient in Videography and Video Editing

While my expertise lies primarily in video editing rather than professional video production, I excel at crafting engaging visual narratives that effectively showcase individuals and their stories. My skills in video editing enable me to deliver compelling and visually appealing content that resonates with viewers.